2010年7月28日星期三

Favourite for Centuries

The company is Lola Rose.In 1999, Nicola Gewirtz, a Londoner, was working as a personal assistant in the city. One year as a birthday present she was given a rather expensive piece of jewellery. It struck Nicola that the present cost much more than many of the clothes she would wear with the jewellery and she started thinking if there was a niche in the market for a jewellery collection that didn’t cost the earth yet allowed women to feel special and glamorous.She decided to call the collection after her grandma and Nicola began by *** designs for family and friends who eagerly snapped up every piece she created. Before too long she couldn’t keep up with the orders that were flooding in and a decision had to be made. Should she continue working in a job that left her unfulfilled but provided a stable income or should she follow her dream and pursue something she felt passionate about.Nicola decided to take the plunge and without any commercial or marketing background tentatively approached some large department stores with a view to selling her collection through their stores. She was delighted when her first order was placed and the orders came one after another as retail stores were excited in the potential of this young, unknown jewellery designer.Now a millionaire, Nicola Gewirtz hasn’t changed that much from when she first started out. She has gained a lot of knowledge in how to promote, market and advertise her products but she gains the most pleasure from designing a new addition to the Lola Rose jewellery collection.My name is Mark and I hope that if you’re a fan oflola rose jewellery then you will visit my site.