Use industrial design to produce a watch that looks good

The notched-rectangle shape of the screen was inspired by the rear window of the expedition-classic Land Rover. (Expedition vehicle, Expedition line of watches. Makes sense, eh?)Easy to read.Use industrial design to produce a watch that looks good, too.Easily user-replaceable battery. I wish more companies thought of that!The watch was tested in the Himalayas on an expedition to Meru by Conrad Anker (Wikipedia page), complete with videos on YouTube. (1, 2)As you can see from the pictures, the screen is separated into three areas: In the upper left, circular-array segments are used to emulate an analog face, which is very easy to read at a glance. (Only hour and minute hands are displayed.) In compass mode, it's used to display the emulated compass needle and direction. In the upper right, there's a bitmapped area used to display text (Such as "Compass," "Chrono" and such) as well as graphs from the altimeter/barometer. Below that, in the lower right, are segments used to display numbers: Time, lap times, splits, etc. (Actually, the lower left really is a fourth display area, and has glyphs for the weather forecast.) That's a lot to display on a watch face, and you can start to see why they went widescreen. Widescreen (from which the WS4 name is derived) gives more area to display information simultaneously, and I like the results. On the lower-right bezel, there are four glyphs, showing which mode the watch is in and also if the alarm is active. The buttons are knurled and sized for gloves; the center Indiglo button is easy to press as well.